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AlgoLift

  • Finance
  • 0 Case Studies
AlgoLift is a financial engine for marketing investments

Aug 13

Case Study: how AlgoLift has solved probabilistic attribution for post iOS14

Over the past few weeks, we have presented and built a probabilistic attribution model that will allow us to continue optimizing marketing spend for maximum long-term return on ad spend (ROAS) once…

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Aug 21

What is probabilistic attribution (and every other iOS14 question you were afraid to ask)

With the goal of educating ourselves and industry stakeholders on the implications of iOS14 and the privacy announcements, we started a living FAQ. This will be updated as more questions are asked…

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Aug 13

Case Study: how AlgoLift has solved probabilistic attribution for post iOS14

Over the past few weeks, we have presented and built a probabilistic attribution model that will allow us to continue optimizing marketing spend for maximum long-term return on ad spend (ROAS) once…

Read full article >

Aug 09

The optimal usage of ConversionValue in SKAdnetwork

As we continue to develop our probabilistic attribution solution for iOS14, we want to share our thoughts on the optimal use of SKAdnetwork’s ConversionValue. It’s an important topic, as the…

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