# ANA Seguros accelerates data-driven decisions with Databricks and Genie

> By adopting Databricks, ANA Seguros has empowered its teams with self-service analytics, allowing them to access real-time data and build their own reports, thus overcoming previous bottlenecks in their analytics processes.

**Source**: databricks.com | **Published**: 2026-09-30 | **Type**: case_study

## Key Facts

- ANA Seguros cut vehicle catalog update time from 2 hours to minutes, enhancing operational efficiency.
- Transitioning to Databricks reduced annual analytics costs by over 50%, improving financial performance.
- Self-service analytics empowers 20,000+ sales members, increasing competitive agility in the market.
- Daily data updates enable real-time decision-making, shifting ANA Seguros toward a data-driven culture.
- Genie’s conversational analytics fosters executive engagement, revealing strategic insights quickly.

## Summary

\## Summary
ANA Seguros faced challenges with its traditional business intelligence model, which relied on manual processes and specialized developers. By implementing Databricks AI/BI and Genie, the company enabled analysts to create their own data products and improved access to real-time information for sales teams and executives. As a result, the time to update the vehicle catalog decreased from two hours to a few minutes, and costs associated with their analytics platform were reduced by over 50%.

\## Background
ANA Seguros is a prominent insurance company operating in the automotive sector. Prior to deploying Databricks, the company relied on an on-premises analytics stack that included Oracle, SAS, and Qlik. This setup created bottlenecks, as many users could not directly access data from the warehouse and resorted to manual analytics in Excel, which slowed down decision-making.

\## Challenge
The primary challenge was the inefficiency of the existing BI model. The manual processes and reliance on a small team of specialized developers hindered timely access to data, particularly in pricing, where updating the vehicle catalog was a time-consuming task.

\## Solution
ANA Seguros implemented Databricks AI/BI and Genie to facilitate self-service analytics. Analysts and technical business users gained access to the company's lakehouse, allowing them to build their own reports and pipelines using Python and PySpark. The team developed AI/BI dashboards for the vehicle catalog, enabling users to filter data by various attributes. Additionally, Genie was used to create a monthly report of key company KPIs and allowed executives to ask questions directly through Microsoft Teams.

\## Results
The deployment of Databricks led to significant improvements in efficiency. The vehicle catalog update process was reduced from about two hours to a few minutes, with data now being refreshed daily instead of weekly. The time to replicate the data warehouse into the Databricks lakehouse decreased from four hours to approximately 12 minutes. Furthermore, ANA Seguros cut its annual spending on the SAS platform by over 50%, down from around MXN 2 million.

\## Key Insights
Organizations can benefit from transitioning to self-service analytics to reduce bottlenecks and improve access to real-time data. Implementing AI-driven solutions can streamline processes, enhance decision-making, and lower operational costs.

\## Customer Testimonial
“Databricks has been like a fresh start for the company. In one year, we have made a lot of progress, and we are moving toward becoming a more data-driven company.” — Rubén Berbena, Data Manager at ANA Seguros.

## Entities

- **Companies**: ANA Seguros, Databricks, Oracle, SAS, Qlik, Microsoft
- **Products**: Genie, Genie One, Genie Agent
- **Technologies**: AI, BI, Python, PySpark, lakehouse
- **People**: Rubén Berbena

## Key Concepts

self-service analytics, conversational analytics, data warehouse, vehicle catalog, AI/BI Dashboards, cost reduction, data-driven decision making, real-time data updates

## Definitions

- **AI/BI Dashboards**: Dashboards that integrate artificial intelligence and business intelligence to provide insights and analytics for decision-making.
- **lakehouse**: A unified data platform that combines the capabilities of data lakes and data warehouses.
- **Genie**: An AI-driven tool that allows users to ask questions and receive insights from data in a conversational manner.
- **self-service analytics**: A business intelligence approach that enables users to generate their own reports and insights without relying on IT.
- **conversational analytics**: An interactive method of data analysis where users can ask questions and receive answers in natural language.

## Use Cases

- Preparing insurance quotes using the vehicle catalog
- Building reports and pipelines on the lakehouse
- Creating monthly reports for company KPIs
- Asking ad hoc questions through Genie
- Updating vehicle catalog data in real-time
- Reducing data processing time for warehouse replication

## Frequently Asked Questions

**What tools does ANA Seguros use for analytics?**

ANA Seguros utilizes Databricks for AI/BI Dashboards and Genie for conversational analytics. They also rely on Qlik for business intelligence.

**How has Databricks improved ANA Seguros' data processes?**

Databricks has significantly reduced the time required for data processing and reporting, allowing updates to the vehicle catalog to occur daily instead of weekly.

**What is the role of Genie in ANA Seguros' analytics?**

Genie enhances the analytics experience by allowing users to ask questions and receive insights in real-time, making data more accessible and actionable.

**How has ANA Seguros' spending on analytics changed?**

ANA Seguros has reduced its annual spending on analytics tools, with Databricks costing less than 50% of what they previously spent on the SAS platform.

**What future plans does ANA Seguros have for analytics?**

ANA Seguros is developing a strategy for domain-specific Genie experiences across various areas, including marketing, sales, and operations, to further enhance their data-driven approach.

## Links

- [Read on Welcome.AI](https://welcome.ai/content/ana-seguros-accelerates-data-driven-decisions-with-databricks-and-genie)
- [Original source](https://www.databricks.com/fr/customers/ana-seguros/ai-bi)

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Source: Welcome.AI | https://welcome.ai/content/ana-seguros-accelerates-data-driven-decisions-with-databricks-and-genie