# Batteries Plus Generates $15M by Reengaging Dormant Customers

> By leveraging AI technology and strategic partnerships, Batteries Plus has turned customer reengagement into a $15 million success story, showcasing the power of streamlined operations in driving revenue.

**Source**: salesforce.com | **Published**: 2026-07-08 | **Type**: case_study

## Key Facts

- Batteries Plus generated $15M in pipeline by reengaging dormant customers, highlighting revenue potential.
- 250,000 emails sent to dormant accounts led to 1,600 engagements, showcasing effective outreach strategy.
- AI-driven agent improved sales efficiency, reducing reliance on traditional hiring and onboarding processes.
- Collaboration with Rosetree accelerated deployment, revealing the value of strategic partnerships in tech adoption.
- Internal training on AI tools enhances long-term operational success, indicating a shift towards self-sufficiency.

## Summary

\## Summary
Batteries Plus faced a challenge of managing a growing number of customer accounts while reducing churn. By partnering with Rosetree Solutions to deploy Agentforce, they streamlined their sales outreach and reengaged dormant customers. This initiative generated over $15 million in pipeline within a few months of launch.

\## Background
Batteries Plus is a provider of battery, lighting, and device repair solutions, catering to both enterprise hardware maintenance and facility power systems. After four years of rapid growth, the company encountered difficulties as some sales representatives struggled to manage up to ten thousand accounts, leading to concerns about customer retention.

\## Challenge
The primary issue was the need to reduce customer churn while managing an overwhelming number of accounts. The sales and marketing teams operated in silos with disconnected systems, making it difficult to collaborate effectively and engage customers.

\## Solution
Batteries Plus implemented Agentforce, an SDR agent developed in collaboration with Rosetree Solutions. This was launched in under a month and allowed for automated outreach to dormant accounts. The platform unified sales and marketing efforts under one strategy, enabling the team to capitalize on newly generated leads efficiently.

\## Results
Since the launch in April, the Agentforce initiative has sent over 250,000 emails to dormant accounts, resulting in more than 1,600 meaningful customer engagements, 340 direct requests for meetings, and generated over $15 million in pipeline.

\## Key Insights
1. Early progress demonstrations can build executive confidence quickly.
2. Focus on a significant problem to ensure the AI project aligns with business priorities.
3. Trust from the sales team is crucial for AI adoption; precision in lead classification is essential.
4. Building internal capabilities alongside technology implementation ensures long-term success.

\## Customer Testimonial
“There are so many things you can do with AI, but a big learning for us was that we needed to stay focused on one or two things,” says Jeff Swiatek, VP of Commercial Operations at Batteries Plus. “Our goal was to get everything working, prove it out, and secure the support of our executives and 250 franchise owners. Now that we have that base set, the world’s kind of our oyster.”

## Entities

- **Companies**: Batteries Plus, Rosetree Solutions, Salesforce
- **Products**: Agentforce, Marketing Cloud Account Engagement, Data 360
- **People**: Jeff Swiatek, Craig Rosenbaum

## Key Concepts

customer engagement, AI adoption, sales velocity, automated outreach, collaboration, trust in technology, internal capability building, pipeline generation

## Definitions

- **Agentforce**: A sales development representative (SDR) agent platform designed to enhance outreach and engagement with customers.
- **customer churn**: The loss of customers over a specific period, often measured as a percentage of total customers.
- **autonomous agents**: AI-driven tools that operate independently to perform tasks such as customer engagement without human intervention.
- **propensity models**: Analytical models that predict the likelihood of a customer taking a specific action, such as leaving or engaging with a brand.
- **pipeline**: A sales pipeline is a visual representation of the sales process, showing the stages a potential customer goes through before making a purchase.

## Use Cases

- Reengaging dormant customers
- Automating email outreach
- Enhancing sales team efficiency
- Identifying at-risk customers
- Building internal technical capabilities
- Improving customer relationship management

## Frequently Asked Questions

**How did Batteries Plus improve customer engagement?**

Batteries Plus improved customer engagement by implementing Agentforce, which allowed them to automate outreach to dormant accounts and reengage customers effectively.

**What role did Rosetree Solutions play in this project?**

Rosetree Solutions provided strategic guidance and expertise in deploying Agentforce, helping Batteries Plus streamline their sales processes and enhance collaboration between marketing and sales.

**What were the results of implementing Agentforce?**

The implementation of Agentforce resulted in over $15 million in pipeline generation, thousands of customer engagements, and the successful sending of over 500,000 emails to dormant accounts.

**What challenges did Batteries Plus face before this initiative?**

Batteries Plus faced challenges such as high customer churn and a disjointed sales and marketing approach, which made it difficult to effectively engage with their large customer base.

**How does Batteries Plus plan to use the success of Agentforce in the future?**

Batteries Plus plans to leverage the success of Agentforce to develop additional agents for marketing and commerce, as well as to build propensity models to proactively engage customers at risk of leaving.

## Links

- [Read on Welcome.AI](https://welcome.ai/content/batteries-plus-generates-15m-by-reengaging-dormant-customers)
- [Original source](https://www.salesforce.com/blog/batteries-plus-agentforce-builds-sales-pipeline-with-agentforce/)
- [Salesforce](https://welcome.ai/company/salesforce): Featured company

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Source: Welcome.AI | https://welcome.ai/content/batteries-plus-generates-15m-by-reengaging-dormant-customers