# Celonis Reveals How Broken Processes Impede AI Adoption

> As AI continues to reshape the business landscape, acknowledging and addressing broken processes is no longer optional. Discover key insights from a former GBS leader on how to navigate the challenges of digital transformation and optimize operations for AI success.

**Source**: celonis.com | **Published**: 2026-09-10 | **Type**: case_study

## Key Facts

- 76% of leaders cite broken processes hinder AI, revealing a critical barrier to digital transformation.
- Celonis unlocked $75M at Merck, showcasing the financial impact of optimizing operational processes.
- Companies like GE HealthCare face vulnerabilities if they resist process reevaluation amid AI adoption.
- The shift towards agentifying operations indicates a strategic pivot towards efficiency and innovation.
- Resistance to change can stall progress, emphasizing the need for leaders to embrace operational transparency.

## Summary

\## Summary
Merck faced challenges with inefficient processes that hindered their AI initiatives. By implementing Celonis, they transformed their operations, resulting in $75 million in value unlocked. This deployment highlighted the importance of a solid process foundation for successful AI integration.

\## Background
Merck is a global healthcare company specializing in pharmaceuticals and vaccines. Before deploying Celonis, Merck struggled with processes that were often reliant on workarounds, which impeded their ability to leverage AI effectively.

\## Challenge
The primary challenge was the recognition that broken or unoptimized processes were holding back their AI initiatives. Leaders at Merck needed to confront the reality that their existing workflows were inadequate for supporting advanced AI applications.

\## Solution
Celonis was implemented to provide operational insights and process optimization. This deployment shifted the perception of their processes from a "science project" to a core component of their AI strategy, enabling Merck to identify inefficiencies and streamline operations.

\## Results
The implementation of Celonis unlocked $75 million in value for Merck. This significant outcome demonstrated the effectiveness of addressing process inefficiencies as a precursor to successful AI deployment.

\## Key Insights
One key takeaway is the necessity of acknowledging and addressing broken processes before attempting to implement AI solutions. Leaders must be willing to confront the limitations of their existing workflows to realize the full potential of AI technologies.

\## Customer Testimonial
No direct quote is available from the source material.

## Entities

- **Companies**: Merck, GE HealthCare, Johnson Controls, Celonis
- **Technologies**: AI

## Key Concepts

digital transformation, process optimization, AI initiatives, operational context, agentify operations, broken processes, value unlocking, defense mechanism

## Definitions

- **digital transformation**: The integration of digital technology into all areas of a business, fundamentally changing how it operates and delivers value to customers.
- **AI initiatives**: Projects or strategies aimed at implementing artificial intelligence technologies to improve business processes and outcomes.
- **operational context**: The understanding of the processes and workflows within an organization that informs decision-making and strategy.
- **value unlocking**: The process of realizing and capturing the benefits or efficiencies that can be achieved through improved operations or technology.
- **agentify operations**: The process of enhancing business operations with intelligent agents or AI-driven tools to improve efficiency and effectiveness.

## Use Cases

- Scaling Celonis at Merck
- Optimizing workflows with AI
- Unlocking value in business processes
- Driving digital transformation in organizations
- Improving operational efficiency

## Frequently Asked Questions

**What is the significance of acknowledging broken processes?**

Acknowledging broken processes is crucial as it is the first step towards improvement. Without recognizing the issues, organizations cannot effectively implement changes or leverage technologies like AI.

**How can AI initiatives be successful?**

For AI initiatives to succeed, they must be built on a solid foundation of optimized processes. If the underlying processes are flawed, AI efforts are likely to fail.

**What role does Celonis play in digital transformation?**

Celonis provides operational insights that help organizations understand their processes better. This understanding is key to making informed decisions during digital transformation efforts.

**What are some common challenges in digital transformation?**

Common challenges include resistance to change, outdated processes, and a lack of understanding of how to effectively integrate new technologies. Overcoming these challenges is essential for successful transformation.

**What is the value of process optimization?**

Process optimization can unlock significant value by improving efficiency, reducing costs, and enhancing overall business performance. It is a critical component of any successful digital transformation strategy.

## Links

- [Read on Welcome.AI](https://welcome.ai/content/celonis-reveals-how-broken-processes-impede-ai-adoption)
- [Original source](https://www.celonis.com/blog/your-process-baby-is-ugly)
- [Celonis](https://welcome.ai/company/celonis): Featured company

---

Source: Welcome.AI | https://welcome.ai/content/celonis-reveals-how-broken-processes-impede-ai-adoption