# Cognism's Salesforce Integration: Transforming Prospecting for Frank, Bright & Abel

> Discover how Cognism's Salesforce integration empowered Frank, Bright & Abel to streamline their prospecting process.

**Source**: Cognism | **Published**: 2026-03-12 | **Type**: case_study

## Key Facts

- Achieved a 97% email deliverability rate, exceeding previous benchmarks.
- Tripled email marketing campaign lead count from 5,000-6,000 to 15,000-20,000.
- Reduced prospecting time significantly by automating lead generation.
- Enhanced data quality and coverage for targeted marketing efforts.
- Improved overall sales efficiency through seamless Salesforce integration.

## Summary

\## Customer Background
Frank, Bright & Abel is a well-established creative communications agency based in London, founded in 2013 by Rebecca Price and Andrew Gibbs. The agency specializes in brand, employer brand, marketing, and communications implementation, primarily serving B2B clients across various sectors, including legal, investment firms, and financial services. Their mission is to deliver direct, creative, and thorough solutions to clients such as Selecta, Freshfields, APM, The Housing Network, and Konica Minolta.

\## Challenge
Before adopting Cognism, Frank, Bright & Abel relied heavily on their existing network, events, and word-of-mouth for lead generation. They faced significant challenges with their previous lead generation tools, including a limited volume of leads and time-consuming manual processes. Michael Coleman, Business Development Director, noted that he spent two days a week manually creating lists and cleansing databases, which detracted from his primary responsibilities of cold calling and building client relationships.

\## Solution
Cognism provided a comprehensive solution that addressed Frank, Bright & Abel's challenges. The agency was particularly drawn to Cognism's ability to integrate seamlessly with Salesforce, which was a core requirement for their operations. Cognism's extensive and accurate B2B data allowed them to target specific decision-makers effectively, enhancing their prospecting capabilities. Michael highlighted that Cognism's data quality and coverage were superior to other providers, making it the ideal choice for their needs.

\## Implementation
Upon signing up with Cognism in 2021, Frank, Bright & Abel experienced a smooth onboarding process. The support team was described as friendly and attentive, ensuring that any technical issues were resolved quickly. Michael utilized Cognism's features to save searches related to their ideal customer profile (ICP) and bulk export contact details directly to Salesforce, streamlining their workflow significantly.

\## Results
Since implementing Cognism, Frank, Bright & Abel has seen remarkable improvements in their prospecting efforts:
- **Email Deliverability Rate:** Increased to over 97%, surpassing previous statistics.
- **Lead Count:** Expanded their email marketing campaign reach from 5,000-6,000 recipients to 15,000-20,000.
- **Efficiency:** Reduced the time spent on manual prospecting tasks, allowing for more focus on relationship-building and sales activities.
Michael anticipates that many opportunities generated through Cognism will convert into closed-won deals in the near future, further validating the tool's effectiveness.

\## Quote
"Cognism is essential to our outbound engine. It opens the door to opportunities that we wouldn't otherwise be able to get in touch with." - Michael Coleman, Business Development Director, Frank, Bright & Abel.

\## Conclusion
Frank, Bright & Abel's partnership with Cognism has transformed their prospecting process, enabling them to achieve significant business outcomes through enhanced data quality and streamlined workflows. The integration with Salesforce has not only improved their email marketing strategy but has also positioned them for future growth. As Michael concluded, their decision to continue with Cognism for another two years reflects the value it brings to their operations, demonstrating the importance of investing in effective MarTech solutions.

## Links

- [Read on Welcome.AI](https://welcome.ai/content/cognisms-salesforce-integration-transforming-prospecting-for-frank-bright-abel)
- [Original source](https://www.cognism.com/case-studies/frankbrightabel)
- [Cognism](https://welcome.ai/company/cognism): Featured company

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Source: Welcome.AI | https://welcome.ai/content/cognisms-salesforce-integration-transforming-prospecting-for-frank-bright-abel