# Cushman & Wakefield Redefines Technology Integration in Real Estate

> Join Collin Campbell for an insightful discussion on Cushman & Wakefield's groundbreaking 'build together' approach, as they redefine technology integration in commercial real estate. Discover how collaboration is reshaping the industry's response to operational challenges and driving real ROI.

**Source**: linkedin.com | **Published**: 2026-10-04 | **Type**: case_study

## Key Facts

- Cushman & Wakefield's "build together" approach disrupts traditional build vs. buy dynamics.
- Focus on real ROI over token metrics reveals a shift in enterprise software valuation.
- Collaboration in tech development may enhance competitive positioning against larger firms.
- Ignoring token spend indicates a strategic pivot towards sustainable financial performance.
- Upcoming fireside chat suggests transparency in transformation is key for industry trust.

## Summary

\## Summary
Cushman & Wakefield faced a challenge in navigating the binary choice between building custom solutions or purchasing off-the-shelf tools in the commercial real estate sector. They opted for a collaborative approach, termed "build together," which allowed them to create tailored solutions without the extensive time investment typically associated with custom builds. This strategy has led to meaningful discussions on real ROI in enterprise software.

\## Background
Cushman & Wakefield is a global leader in commercial real estate services. Before their AI deployment, they struggled with the limitations of existing tools and the long timelines associated with building custom solutions. The company needed a more agile approach to meet the evolving demands of their clients and the market.

\## Challenge
The primary challenge was the restrictive nature of choosing between building proprietary tools or relying on off-the-shelf solutions, both of which did not fully address their needs. This binary decision-making process hindered their ability to innovate and adapt quickly.

\## Solution
Cushman & Wakefield implemented a collaborative development approach, referred to as "build together." This involved working closely with partners to create customized solutions that fit their specific requirements without the long lead times typically associated with traditional development methods. The focus was on delivering functional tools that address real-world challenges in the commercial real estate sector.

\## Results
The case study does not provide specific quantified outcomes or metrics related to the implementation of the AI solutions. However, it emphasizes the shift in mindset towards real ROI and the importance of delivering practical solutions that meet client needs.

\## Key Insights
A significant takeaway is the value of collaboration in software development, particularly in industries facing rapid change. By moving away from the binary choice of build vs. buy, companies can create more effective solutions tailored to their unique challenges. Additionally, focusing on real ROI rather than superficial metrics can drive better decision-making in enterprise software investments.

## Entities

- **Companies**: Cushman & Wakefield, Commercial Observer, Unframe
- **People**: Chris Slovak, Collin Campbell

## Key Concepts

AI transformation, commercial real estate, build together, enterprise software, real ROI, token spend, fireside chat, Spotlight Case Study

## Definitions

- **AI transformation**: The integration of artificial intelligence technologies into business processes to enhance efficiency and decision-making.
- **real ROI**: Return on investment that reflects the actual benefits gained from a project, beyond superficial metrics.
- **build together**: A collaborative approach to developing solutions rather than choosing between building in-house or purchasing off-the-shelf products.
- **token spend**: Expenditure that is superficial or symbolic rather than substantial or impactful.
- **fireside chat**: An informal yet informative discussion format, often featuring industry leaders sharing insights.

## Use Cases

- Transforming commercial real estate operations
- Collaborative software development
- Enhancing decision-making with AI
- Improving ROI measurement in enterprises
- Engaging in industry discussions through events

## Frequently Asked Questions

**What is the focus of the fireside chat on October 8?**

The chat will focus on the AI transformation at Cushman & Wakefield and the concept of 'build together' in commercial real estate.

**Who are the speakers at the event?**

The event features Chris Slovak and Collin Campbell, who will discuss the ongoing transformation at Cushman & Wakefield.

**What does 'build together' mean in this context?**

'Build together' refers to a collaborative approach to developing solutions that avoids the binary choice of building in-house or buying off-the-shelf tools.

**Why is real ROI important?**

Real ROI is crucial as it provides a true measure of the benefits gained from investments, helping enterprises make informed decisions about their software and technology.

**What is the significance of the Spotlight Case Study series?**

The Spotlight Case Study series aims to provide in-depth insights into real-world transformations in various industries, highlighting practical applications and lessons learned.

## Links

- [Read on Welcome.AI](https://welcome.ai/content/cushman-wakefield-redefines-technology-integration-in-real-estate)
- [Original source](https://www.linkedin.com/posts/cslovak_spotlight-case-study-inside-the-ai-transformation-activity-7511896190821711872-Gjix)

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Source: Welcome.AI | https://welcome.ai/content/cushman-wakefield-redefines-technology-integration-in-real-estate