# Endeavour Group and Quantium Launch AI Platform to Transform Beverage Insights > With the launch of Distilled Data, Endeavour Group and Quantium are set to transform the Australian drinks industry by equipping trade partners with unprecedented access to shopper insights, enabling smarter product strategies and innovation. **Source**: retailworldmagazine.com.au | **Published**: 2026-09-23 | **Type**: article ## Key Facts - Endeavour's Distilled Data unifies insights, enhancing competitive edge in evolving beverage market. - AI-driven analytics democratize data access, leveling the playing field for small producers. - Real-time shopper behavior insights can significantly reduce product waste and optimize shelf space. - Direct access to data fosters agility, potentially boosting revenue growth for trade partners by 20%. - Strategic focus on localized demand forecasting may reshape product innovation and market responsiveness. ## Summary Endeavour Group, a prominent player in Australia’s drinks and hospitality sector, has partnered with data and AI firm Quantium to launch a pioneering shopper data platform named Distilled Data. This innovative platform integrates retail sales data and shopper insights from Endeavour's Dan Murphy’s and BWS brands into a single, user-friendly engine. The initiative aims to enhance product innovation, optimize product ranges, and improve demand forecasting by providing trade partners with real-time access to detailed shopper behavior across more than 1,700 stores. The significance of this development lies in its potential to reshape the competitive landscape of the Australian beverage industry. As consumer preferences shift rapidly, with many popular products emerging or disappearing within short timeframes, the ability to leverage granular data becomes crucial. Endeavour Group CEO Jayne Hrdlicka emphasized the importance of data-driven decision-making, stating that access to deep shopper analytics is essential for fostering growth and innovation in the sector. This move signals a strategic pivot towards a more data-centric approach, aligning with broader industry trends where agility and responsiveness are key to maintaining market relevance. Distilled Data utilizes Quantium's Q.Checkout AI, which allows users to pose business questions in natural language and receive actionable insights almost instantaneously. This capability democratizes access to advanced analytics, enabling even small craft distilleries to compete on a level playing field with larger national brewers. By equipping trade partners with the tools to analyze shopper preferences down to the suburb level, Endeavour is not only enhancing the efficiency of product placement but also driving value for consumers through tailored offerings. The platform also builds on existing macro insights from Endeavour’s State of the Hops and State of the Grapes reports, providing a scalable model for trade partners. This tiered approach caters to businesses of varying sizes, from small producers needing basic scorecards to larger entities requiring comprehensive regional analytics. By offering tailored solutions, Endeavour and Quantium are addressing the diverse needs of the market, which could lead to increased collaboration and innovation across the industry. As the platform is set to be rolled out to trade partners in October 2026, the implications for the market are profound. Companies that adapt to this data-driven paradigm will likely gain a competitive edge, while those that remain reliant on traditional methods may struggle to keep pace. The ability to rapidly analyze and respond to consumer trends will become a critical differentiator in the beverage sector. Looking ahead, the introduction of Distilled Data could catalyze a broader shift in how companies approach market analysis and product development. As more businesses recognize the value of real-time data insights, the industry may see an influx of similar platforms, intensifying competition and innovation. This trend could lead to a more dynamic market landscape, where agility and consumer responsiveness dictate success. Companies that embrace these changes will not only enhance their operational efficiency but also position themselves as leaders in a rapidly evolving industry. ## Entities - **Companies**: Endeavour Group, Quantium - **Products**: Distilled Data, Q.Checkout AI - **People**: Jayne Hrdlicka, Kylie Gleeson - **Organizations**: Dan Murphy’s, BWS ## Key Concepts shopper data platform, retail sales, aggregated shopper insights, product innovation, demand forecasting, real-time shopper behaviour, analytics in natural language, trade partner support ## Definitions - **Distilled Data**: A shopper data platform launched by Endeavour Group and Quantium that provides insights into shopper habits and preferences. - **Q.Checkout AI**: An AI technology powering the Distilled Data platform, enabling advanced analytics and insights generation. - **trade partners**: Businesses that collaborate with Endeavour Group to sell products and benefit from shared insights. - **shelf space justification**: The process of determining whether a product's sales performance warrants its placement on store shelves. - **macro insights**: Broad trends and data analyses that inform strategic decisions in the beverage industry. ## Use Cases - Informing product innovation - Localised demand forecasting - Accelerating innovation pipelines - Spotting market white spaces - Enhancing promotional strategies - Providing training for category management ## Frequently Asked Questions **What is Distilled Data?** Distilled Data is a shopper data platform that combines retail sales and shopper insights to help trade partners understand consumer behavior better. It aims to drive innovation and improve product offerings in the drinks industry. **How does Q.Checkout AI work?** Q.Checkout AI allows users to ask business questions in natural language and automatically performs analytics to provide insights and recommendations. This technology democratizes access to advanced analytics for all producers, regardless of size. **When will trade partners access the platform?** Trade partners will begin accessing the Distilled Data platform from October 2026. They will receive dedicated onboarding and training to maximize the platform's benefits. **What benefits does Distilled Data offer to smaller producers?** Smaller producers can access streamlined metric scorecards through Distilled Data, allowing them to gain insights without the complexity of advanced analytics. This helps them make informed decisions and compete effectively. **Why is understanding shopper behavior important?** Understanding shopper behavior is crucial for driving sales and ensuring that products meet consumer demands. It helps businesses optimize their offerings and marketing strategies, ultimately leading to increased customer satisfaction and loyalty. ## Links - [Read on Welcome.AI](https://welcome.ai/content/endeavour-group-and-quantium-launch-ai-platform-to-transform-beverage-insights) - [Original source](https://retailworldmagazine.com.au/endeavour-group-and-quantium-launch-ai-insights-engine-for-drinks-industry/) - [Quantinuum](https://welcome.ai/company/quantinuum): Featured company --- Source: Welcome.AI | https://welcome.ai/content/endeavour-group-and-quantium-launch-ai-platform-to-transform-beverage-insights