# FieldAssist's AI Solutions Drive Revenue Growth and Market Penetration > FieldAssist is reshaping retail engagement with AI-driven solutions, empowering over 650 brands in India to transform their sales processes. With smart assistants like NOVA, brands can ensure seamless order management and capitalize on market opportunities. **Source**: microsoft.com | **Published**: 2026-09-07 | **Type**: case_study ## Key Facts - FieldAssist's NOVA boosts average order size by 22%, enhancing revenue potential for brands. - AI-driven insights led to a 35% increase in scheme adoption, improving brand engagement with retailers. - Digital Area Sales Manager Copilot accelerates onboarding by 3x, reducing training costs and time. - 28% new product penetration indicates effective market entry strategies, enhancing competitive positioning. - FieldAssist’s AI integration supports agile operations, crucial for navigating fragmented retail environments. ## Summary \## Summary FieldAssist, a company focused on transforming retail sales for consumer-packaged goods in India, faced challenges in optimizing sales and distribution processes. By implementing AI-driven solutions like NOVA and the Digital Area Sales Manager Copilot, FieldAssist significantly enhanced order booking and sales representative efficiency. The deployment resulted in a 22% increase in average order size and a 35% improvement in scheme adoption. \## Background FieldAssist operates in the consumer-packaged goods industry, serving over 650 brands. Before deploying its AI solutions, the company aimed to digitize and streamline the sales and distribution processes, which were often inefficient and reliant on traditional methods. \## Challenge The primary challenge was to improve sales engagement and execution in a fragmented market, where sales representatives were often absent, leading to missed opportunities and suboptimal order placements. \## Solution FieldAssist integrated AI into its operations through two main products: NOVA, a smart retail assistant, and the Digital Area Sales Manager Copilot. NOVA substitutes for sales representatives when they are unavailable, facilitating AI-driven order booking and personalized product recommendations in over 60 languages. The Copilot provides contextual recommendations and support for order booking, enhancing the capabilities of sales representatives. \## Results The implementation of NOVA resulted in a 22% increase in average order size, a 35% improvement in scheme adoption, and an 18% increase in outlet retention. The Digital Area Sales Manager Copilot contributed to a 15% rise in average order value and a 28% increase in new product penetration, while also speeding up the onboarding process for new sales representatives by three times. \## Key Insights AI can significantly enhance sales processes by providing real-time support and personalized engagement. Companies should consider integrating AI solutions to improve operational efficiency and drive measurable growth in competitive markets. \## Customer Testimonial “Consumer brands today are navigating complex RTM models in fragmented, data-opaque markets where costs run high and margins run thin. Our AI vision at FieldAssist is to empower these businesses across three core pillars: accurate information, actionable insights, and top-dollar impact — helping them reach more stores, execute better at every store, and drive greater efficiency through a digital-native, mobile-first approach.” — Divir Tiwari, Chief Executive Officer and Co-founder ## Entities - **Companies**: FieldAssist - **Products**: FieldAssist suite, NOVA, Digital Area Sales Manager Copilot - **Technologies**: Azure AI Foundry, Azure OpenAI Service - **People**: Divir Tiwari ## Key Concepts retail sales force transformation, AI-driven solutions, digital tools for sales representatives, intelligent virtual assistants, real-time analytics, consumer-packaged goods, data-driven insights, digital-native approach ## Definitions - **FieldAssist suite**: A comprehensive set of tools designed to digitize and transform sales and distribution processes for consumer-packaged goods brands. - **NOVA**: An AI-powered smart retail assistant that facilitates order booking and personalized recommendations in multiple languages. - **Digital Area Sales Manager Copilot**: An AI-driven tool that provides sales representatives with contextual recommendations and support for order booking. - **AI-driven transformation**: The integration of artificial intelligence into business processes to enhance efficiency and effectiveness. - **route-to-market (RTM)**: The strategy and process through which a company delivers its products to customers. ## Use Cases - AI-driven order booking - personalized product recommendations - real-time scheme communication - upsell opportunities - accelerated onboarding for sales representatives - improved execution consistency ## Frequently Asked Questions **What is the main goal of FieldAssist?** FieldAssist aims to transform the retail sales force for consumer-packaged goods brands by digitizing and optimizing their sales and distribution processes. **How does NOVA enhance sales operations?** NOVA acts as a smart retail assistant that can handle order bookings and provide personalized recommendations, ensuring that retailers do not miss sales opportunities. **What benefits does the Digital Area Sales Manager Copilot provide?** The Copilot offers contextual recommendations and support for order booking, which helps sales representatives execute strategies more effectively and increases overall sales performance. **How does FieldAssist leverage AI?** FieldAssist integrates AI into its solutions to create intelligent virtual assistants that enhance engagement and empower sales teams, driving efficiency and growth. **What are the outcomes of using FieldAssist's solutions?** FieldAssist's AI-driven tools have resulted in significant increases in order sizes, scheme adoption, and outlet retention, contributing to measurable business growth. ## Links - [Read on Welcome.AI](https://welcome.ai/content/fieldassists-ai-solutions-drive-revenue-growth-and-market-penetration) - [Original source](https://www.microsoft.com/en-in/aifirstmovers/fy26fieldassist) - [FieldAssist](https://welcome.ai/company/fieldassist): Featured company --- Source: Welcome.AI | https://welcome.ai/content/fieldassists-ai-solutions-drive-revenue-growth-and-market-penetration