# FMG Law's Growth Strategy Boosts Efficiency and Retention through AI > As Freeman Mathis & Gary accelerates its growth journey, the integration of AI-driven solutions positions the firm to deliver consistent legal excellence across its expanding footprint, while safeguarding the unique insights of its attorneys. **Source**: google.com | **Published**: 2026-08-13 | **Type**: case_study ## Key Facts - FMG Law's rise to 172 on Am Law 200 shows strategic expansion and market positioning success. - 2.6x faster document review via CoCounsel boosts attorney efficiency, enhancing competitive edge. - 85% of users find more key info, indicating a significant improvement in decision-making capabilities. - 24% of professionals may leave firms limiting AI use, highlighting a potential talent retention risk. - Unified platform ensures consistent service delivery, crucial for maintaining client satisfaction during growth. ## Summary \## Summary Freeman Mathis & Gary (FMG Law) faced challenges in maintaining high-quality legal services while scaling its operations across multiple offices. By implementing CoCounsel Legal integrated with DeepJudge, the firm ensured that all attorneys could access and leverage its institutional knowledge effectively. This technology transformation has significantly improved the quality and speed of legal work, contributing to FMG Law's rapid growth. \## Background Freeman Mathis & Gary is a national litigation firm with over 570 attorneys operating in 40 offices across 22 states and 46 jurisdictions. The firm specializes in various practice areas, including insurance, healthcare, construction, financial services, and the public sector. Before deploying the new AI solutions, FMG Law was focused on expanding its reach while struggling to maintain the consistency and quality of its legal services across its growing number of offices. \## Challenge As FMG Law expanded, it faced the challenge of delivering consistent, high-quality work across its many offices without losing the institutional knowledge that had contributed to its success. The firm needed a solution that would allow attorneys to access and utilize this knowledge effectively, regardless of their location. \## Solution FMG Law deployed CoCounsel Legal firmwide in early 2026, integrating it with DeepJudge to create a unified platform. This setup connects every attorney and office to the same institutional knowledge and authoritative legal content. CoCounsel Legal offers advanced AI capabilities for research, drafting, and document analysis, while DeepJudge enhances the ability to find and apply the firm’s internal knowledge alongside trusted legal research. \## Results The implementation of CoCounsel Legal and DeepJudge has led to a more than double increase in speed for document review and contract drafting, allowing attorneys to focus on higher-value work. Nearly all users reported finding more key information with the advanced review and analysis tools, leading to better and faster decision-making. The firm is positioned to deliver unmatched legal work, contributing directly to its rapid growth and improved client service. \## Key Insights 1. Integrating AI solutions can enhance the quality and efficiency of legal work, especially in a growing firm. 2. A unified platform ensures that all attorneys have access to the same resources, promoting consistency in service delivery. 3. Leveraging institutional knowledge through technology can significantly improve client outcomes and satisfaction. \## Customer Testimonial “To grow successfully, we have to give great service to our clients. We have to help them get results that make them happy. The CoCounsel Legal platform helps us get those better results.” — Chuck Freeman, Chief Operating Officer, FMG Law ## Entities - **Companies**: Freeman Mathis & Gary, Thomson Reuters - **Products**: CoCounsel Legal, DeepJudge, Westlaw Advantage - **Technologies**: Fiduciary-Grade AI - **People**: Ben Mathis, Chuck Freeman ## Key Concepts AI transformation, institutional knowledge, legal research, litigation strategy, client service, growth challenges, technology integration, case analysis ## Definitions - **Fiduciary-Grade AI**: A standard of AI that provides verified outputs grounded in authoritative content, designed to support professional judgment. - **CoCounsel Legal**: An AI-powered legal platform that assists attorneys with research, drafting, and document analysis efficiently. - **DeepJudge**: A tool integrated with CoCounsel Legal that enables attorneys to leverage internal knowledge alongside authoritative legal research. - **Westlaw Advantage**: A legal research product that utilizes agentic AI to enhance the research capabilities of attorneys. - **institutional knowledge**: The accumulated expertise and information within a firm that contributes to its competitive advantage. ## Use Cases - Improving case analysis and risk identification - Enhancing document review speed and accuracy - Supporting attorneys in unfamiliar practice areas - Facilitating consistent legal service across multiple offices - Predicting legal questions for depositions and trials - Streamlining workflows for legal research and drafting ## Frequently Asked Questions **What is CoCounsel Legal?** CoCounsel Legal is an AI-powered platform designed to assist attorneys with legal research, drafting, and document analysis. It aims to improve efficiency and accuracy in legal work. **How does DeepJudge enhance legal research?** DeepJudge integrates with CoCounsel Legal to allow attorneys to access and apply internal knowledge alongside authoritative legal research. This combination helps in delivering high-quality legal services. **What challenges does FMG Law face with growth?** As FMG Law expands, it faces the challenge of maintaining consistent, high-quality work across its numerous offices while preserving the institutional knowledge that differentiates its attorneys. **What benefits do clients gain from FMG Law's technology transformation?** Clients benefit from more thorough case analysis, faster assessments, and better-informed decisions on case strategy. This leads to more predictable legal costs and quicker resolutions. **How does FMG Law ensure its attorneys are equipped for success?** FMG Law provides its attorneys with advanced tools like CoCounsel Legal and DeepJudge, which enhance their ability to perform legal work efficiently and effectively, ensuring high-quality service to clients. ## Links - [Read on Welcome.AI](https://welcome.ai/content/fmg-laws-growth-strategy-boosts-efficiency-and-retention-through-ai) - [Original source](https://www.google.com/url?rct=j&sa=t&url=https://legal.thomsonreuters.com/en/insights/case-studies/cocounsel-and-deepjudge-fuel-growth-at-freeman-mathis-gary&ct=ga&cd=CAIyGmI5MjM0MzI3NzhlNTYzOGE6Y29tOmVuOlVT&usg=AOvVaw1QPRjXjtthWltiN5jIRz_q) - [Thomson Reuters](https://welcome.ai/company/thomson-reuters): Featured company --- Source: Welcome.AI | https://welcome.ai/content/fmg-laws-growth-strategy-boosts-efficiency-and-retention-through-ai