# Linklaters' AI Strategy Redefines Client Service and Legal Expertise > Linklaters is revolutionizing legal services through a comprehensive AI strategy, embedding technology throughout its operations to enhance client value. Tom Quoroll highlights the firm’s innovative approach that not only meets market demands but also redefines how legal professionals engage with complex challenges. **Source**: linklaters.com | **Published**: 2026-11-07 | **Type**: article ## Key Facts - Linklaters' AI integration enhances client service speed, improving competitive positioning in legal tech. - Co-founding Applied Intelligence signals a strategic shift towards multidisciplinary solutions in law. - AI adoption raises service quality baseline, increasing demand for skilled lawyers over basic tasks. - Global platform and AI proficiency create a competitive advantage, attracting top-tier clients and mandates. - Treating AI as a core strategy, not just a cost-saving tool, reveals vulnerabilities in traditional firms. ## Summary In a significant move reflecting the evolving landscape of legal services, Linklaters partner Tom Quoroll has articulated the firm’s comprehensive strategy for integrating artificial intelligence (AI) into its operations. This approach is not merely about adopting new technology; it represents a fundamental rethinking of how legal services are delivered. The implications for the legal market are profound, as firms that fail to adapt may find themselves at a competitive disadvantage. Quoroll, who co-founded Linklaters' Applied Intelligence team in 2026, emphasizes that the firm is embedding AI across its entire structure rather than treating it as an isolated initiative. This holistic integration aims to enhance the quality, speed, and reliability of legal services, allowing lawyers to devote more time to critical analysis and judgment. By leveraging AI, Linklaters seeks to deliver greater value to its clients—comprising leading companies, funds, and financial institutions—by facilitating quicker and more informed decision-making. The firm’s distinctive strategy is rooted in its global platform and multidisciplinary approach. By embedding AI-savvy lawyers within its practices worldwide, Linklaters can utilize a variety of tools tailored to specific challenges. This adaptability is crucial in a market where the complexity of legal mandates continues to rise. Quoroll notes that the firm’s commitment to developing AI solutions in collaboration with clients sets it apart from competitors who may view AI primarily as a means of efficiency. The impact of this strategy on clients is significant. Linklaters is not only improving the efficiency of its service delivery but is also enhancing the comprehensiveness of its legal advice. The firm is leveraging AI to create interactive tools and streamline processes, thereby freeing up legal professionals to focus on high-value tasks such as complex analysis and fostering trusted relationships. This shift signals a broader trend in the legal industry, where firms that effectively integrate AI will likely redefine client expectations. Quoroll warns, however, that the adoption of AI must go beyond merely adding new tools to existing frameworks. The real opportunity lies in rethinking the delivery of legal services and the development of legal talent. Firms that treat AI as a mere cost-cutting measure risk missing out on transformative changes that could redefine their value propositions. The emphasis on judgment, accountability, and a deep understanding of client businesses will become increasingly important, as AI raises the baseline of service delivery across the industry. As the legal market continues to evolve, firms must consider the strategic implications of AI integration. The ability to harness AI effectively could become a key differentiator, shaping competitive dynamics in the sector. Firms that prioritize a comprehensive AI strategy, focusing on talent development and innovative service delivery, are likely to emerge as leaders. Conversely, those that cling to traditional models may struggle to maintain relevance in a rapidly changing environment. Looking ahead, the legal industry is poised for a transformation driven by AI. Firms that embrace this shift and rethink their operational models will not only enhance their service delivery but also redefine the role of lawyers in an increasingly automated world. The future of law will be characterized by a blend of technology and human insight, where the most successful firms will be those that can navigate this new landscape effectively. ## Entities - **Companies**: Linklaters, Applied Intelligence - **Products**: structured finance, asset backed financing - **Technologies**: AI - **People**: Tom Quoroll ## Key Concepts AI integration in law, legal innovation, client value, multidisciplinary teams, data-driven solutions, operating model rethinking, legal services delivery, talent development ## Definitions - **AI**: Artificial Intelligence, a technology used to enhance decision-making and efficiency in various fields, including law. - **structured finance**: A financial instrument that involves pooling various financial assets and creating securities backed by those assets. - **asset backed financing**: A type of financing where loans are secured by an asset, providing lenders with a form of collateral. - **Applied Intelligence**: A team within Linklaters that combines data scientists and lawyers to develop AI solutions for complex legal challenges. - **multidisciplinary teams**: Groups composed of professionals from different fields working together to solve complex problems. ## Use Cases - Building bespoke AI solutions for legal challenges - Enhancing decision-making speed and quality for clients - Creating interactive tools for legal advice - Combining data science with legal expertise - Improving efficiency in legal service delivery ## Frequently Asked Questions **What is the AI strategy at Linklaters?** Linklaters aims to lead the market by embedding AI across the firm, ensuring top-to-bottom adoption and investing in AI-proficient legal talent. This approach focuses on enhancing quality, speed, and certainty for clients. **How does Linklaters differentiate its approach to AI?** Linklaters combines a global platform with AI lawyers embedded in practices worldwide and a multidisciplinary legal R&D capability. This allows them to use the best tools for specific problems and collaborate directly with clients. **What benefits can clients expect from Linklaters' AI adoption?** Clients can expect faster and more comprehensive legal services, with lawyers leveraging AI to focus on complex analysis and commercial judgement. The firm aims to present advice in innovative ways using interactive tools. **How will AI impact the value clients receive from lawyers?** AI will elevate the baseline services law firms can provide, but it will not replace the need for skilled lawyers. The emphasis will shift towards judgement and accountability, enhancing the value of legal expertise. **What is a common mistake law firms make with AI?** A major mistake is treating AI merely as a technology project aimed at cost reduction. The true opportunity lies in rethinking legal service delivery and talent development to maximize the value lawyers provide. ## Links - [Read on Welcome.AI](https://welcome.ai/content/linklaters-ai-strategy-redefines-client-service-and-legal-expertise) - [Original source](https://www.linklaters.com/insights/ai-in-focus/tom-quoroll-interview-ai-strategy) --- Source: Welcome.AI | https://welcome.ai/content/linklaters-ai-strategy-redefines-client-service-and-legal-expertise