# Mercari Achieves Over 50% Cost Reduction with Chrome Enterprise > Mercari's recent adoption of Chrome Enterprise Premium is projected to reduce costs by over 50%, while enhancing security for sensitive customer data. This strategic move is a response to operational challenges posed by legacy systems. **Source**: cloud.google.com | **Published**: 2026-11-04 | **Type**: case_study ## Key Facts - Mercari projects over 50% cost reduction by adopting Chrome Enterprise, enhancing financial efficiency. - Transition from VDI to Chrome Enterprise reveals vulnerabilities in legacy systems, improving security posture. - Streamlined IT operations reduce overhead, allowing Mercari to reallocate resources to strategic initiatives. - Strong user adoption of Chrome Enterprise indicates effective change management and competitive agility. - AI integration within secure frameworks positions Mercari as an innovative leader in the C2C marketplace. ## Summary \## Summary Mercari, a leading consumer-to-consumer marketplace with over 20 million monthly active users, faced challenges with operational inefficiencies and high costs due to its legacy Virtual Desktop Infrastructure (VDI). By implementing Chrome Enterprise Premium and Chromebooks, Mercari established a secure environment for handling sensitive customer data, projecting a cost reduction of more than 50% over three years. \## Background Mercari operates in the consumer-to-consumer marketplace industry and has a substantial user base of over 20 million monthly active users. Before deploying Chrome Enterprise Premium, Mercari relied on a mix of legacy devices routed through VDI, which created operational friction and increased IT overhead. \## Challenge The primary challenge was to address the inefficiencies and high costs associated with the legacy VDI while ensuring the protection of personally identifiable information (PII) in a secure customer service environment. \## Solution Mercari shifted from OS-level isolation to browser-layer data control by implementing Chrome Enterprise Premium and Chromebooks. The team configured strict Data Loss Prevention (DLP) rules to restrict users from pasting or uploading files to unapproved destinations, thereby safeguarding sensitive data. The transition was smooth due to prior familiarity with the Chrome Enterprise browser, leading to strong user adoption. \## Results Mercari projects a cost reduction of more than 50% over three years, which encompasses device costs, VDI running costs, and security licenses. The new architecture also streamlined IT operations, eliminated the need for manual device setup through zero-touch enrollment, and reduced dependency on VDI. \## Key Insights Organizations can achieve significant cost savings and operational efficiency by transitioning to a browser-centric model for data control. Implementing strict DLP policies allows for secure adoption of new technologies while maintaining data integrity. \## Customer Testimonial No direct quote is available from the source material. ## Entities - **Companies**: Mercari - **Products**: Chrome Enterprise Premium, Chromebooks - **Technologies**: Virtual Desktop Infrastructure, data loss prevention, zero-trust, ChromeOS, AI - **People**: Yu Susaki ## Key Concepts cost reduction, data protection, operational efficiency, user experience, AI productivity, security strategy, browser-layer data control, zero-touch enrollment ## Definitions - **data loss prevention (DLP)**: A strategy to protect sensitive data from being leaked or accessed by unauthorized users. - **zero-trust**: A security model that requires strict identity verification for every person and device trying to access resources on a private network. - **Virtual Desktop Infrastructure (VDI)**: A technology that allows desktop environments to be hosted on a centralized server and accessed remotely. - **AI-powered productivity**: The use of artificial intelligence technologies to enhance and streamline productivity in the workplace. - **zero-touch enrollment**: A process that allows devices to be automatically configured and enrolled in a management system without manual setup. ## Use Cases - secure customer service environment - restricting data leaks - streamlining IT operations - enabling AI capabilities - adopting new technologies safely - improving user adoption of security solutions ## Frequently Asked Questions **What is Chrome Enterprise Premium?** Chrome Enterprise Premium is a solution designed to enhance security and management for organizations using Chrome devices. It provides advanced features like data loss prevention and device management to protect sensitive information. **How does Mercari benefit from using Chrome Enterprise Premium?** Mercari benefits from Chrome Enterprise Premium by achieving a projected cost reduction of over 50% while improving security and operational efficiency. The solution allows them to enforce strict data controls and streamline IT operations. **What challenges did Mercari face with its previous system?** Mercari faced operational friction, increased IT overhead, and the complexity of managing overlapping data loss prevention controls with their legacy Virtual Desktop Infrastructure. This led to a frustrating user experience for their customer service agents. **What is the significance of zero-trust in Mercari's security strategy?** The zero-trust approach ensures that every access request is verified, minimizing the risk of data breaches. This model is crucial for protecting sensitive customer information in Mercari's operations. **How does the transition to a browser-centric model impact IT operations?** Transitioning to a browser-centric model simplifies IT operations by reducing dependency on complex VDI infrastructure and eliminating the need for specialized engineering resources. This allows IT teams to focus on higher-priority initiatives. ## Links - [Read on Welcome.AI](https://welcome.ai/content/mercari-achieves-over-50-cost-reduction-with-chrome-enterprise) - [Original source](https://cloud.google.com/blog/products/chrome-enterprise/chrome-enterprise-premium-drives-50-projected-cost-reduction-for-mercari/) - [Google Cloud](https://welcome.ai/company/google-cloud): Featured company --- Source: Welcome.AI | https://welcome.ai/content/mercari-achieves-over-50-cost-reduction-with-chrome-enterprise