# National Tiles Enhances Customer Service Through Unified Data Access > By breaking down data silos and fostering self-service analytics, National Tiles is transforming its operations and enhancing customer service through a unified data strategy with Snowflake and Domo. **Source**: snowflake.com | **Published**: 2026-09-26 | **Type**: case_study ## Key Facts - National Tiles' data unification reduced decision-making bottlenecks, enhancing operational efficiency. - Self-service data access empowers employees, improving customer service and satisfaction metrics. - Partnership with Snowflake and Domo strengthens competitive positioning through trusted data insights. - Enhanced data accessibility leads to faster customer service, crucial for retail growth and retention. - Strategic focus on AI integration indicates a shift towards data-driven decision-making in retail. ## Summary \## Summary National Tiles, an Australian retail and consumer goods company, faced challenges due to rapid growth and data silos. They partnered with Snowflake and Domo to unify their data, enabling faster decision-making and improved customer service. As a result, employees gained easier access to information, enhancing their ability to serve customers effectively. \## Background National Tiles operates in the retail and consumer goods industry in Australia. Before deploying the new data solutions, the company experienced significant growth but struggled with disparate data silos and initiative bottlenecks that hindered their operational efficiency. \## Challenge The specific problem National Tiles aimed to solve was the existence of disparate data and initiative silos that made it difficult for employees to access the information necessary for decision-making and effective action. \## Solution National Tiles implemented a cohesive data foundation by partnering with Snowflake and Domo. This integration allowed employees across the organization to access and build their own information from the data, eliminating the need for manual data collation and processing. The unified platform empowered staff to solve their own business problems and make informed decisions. \## Results The deployment of Snowflake and Domo significantly improved access to data for employees, making their work lives easier. Employees no longer had to seek out information manually, as it was presented in formats that suited their roles. This enhancement in data accessibility led to faster decision-making and improved customer service, although specific quantitative metrics were not provided. \## Key Insights Organizations facing rapid growth should prioritize breaking down data silos to enhance decision-making capabilities. A unified data platform can empower employees, allowing them to access the information they need without delays, ultimately improving customer service. \## Customer Testimonial "The relationship with Snowflake and Domo, and how they’ve been for our business, has just been transformational." — Brian Smith, General Manager of Transformation, National Tiles. ## Entities - **Companies**: National Tiles, Snowflake, Domo - **Technologies**: AI - **People**: Brian Smith, Stewart Faith ## Key Concepts data unification, self-service data, customer service improvement, data silos, business decision-making, AI in retail, data accessibility, collaboration between IT and business ## Definitions - **data silos**: Data silos refer to isolated data repositories that are not easily accessible or shared across an organization. - **self-service data**: Self-service data allows employees to access and analyze data independently, enabling them to make informed decisions without relying on IT. - **AI**: Artificial Intelligence (AI) refers to the simulation of human intelligence processes by machines, particularly computer systems. - **data unification**: Data unification is the process of integrating data from different sources into a single, cohesive view to enhance decision-making. - **customer experience**: Customer experience encompasses all interactions a customer has with a company, influencing their overall satisfaction and loyalty. ## Use Cases - Improving decision-making speed - Enhancing customer service - Facilitating data access for employees - Breaking down data silos - Building business insights from data - Optimizing organizational initiatives ## Frequently Asked Questions **How did National Tiles address their data challenges?** National Tiles partnered with Snowflake and Domo to unify their data and eliminate silos, allowing for better decision-making and improved customer service. **What role does AI play in National Tiles' strategy?** AI is used to enhance decision-making processes, enabling employees to serve customers more effectively and efficiently by providing timely access to data. **What benefits did National Tiles experience from their partnership with Snowflake and Domo?** The partnership allowed National Tiles to break down data silos, improve access to information, and empower employees to solve business problems independently. **How does self-service data benefit employees at National Tiles?** Self-service data enables employees to access and analyze information on their own, reducing the time spent searching for data and allowing them to focus on their core responsibilities. **What is the significance of data accessibility in retail?** Data accessibility is crucial in retail as it allows employees to make informed decisions quickly, ultimately leading to a better customer experience and increased satisfaction. ## Links - [Read on Welcome.AI](https://welcome.ai/content/national-tiles-enhances-customer-service-through-unified-data-access) - [Original source](https://www.snowflake.com/en/customers/all-customers/video/national-tiles/?amp;utm_medium) - [Snowflake](https://welcome.ai/company/snowflake): Featured company --- Source: Welcome.AI | https://welcome.ai/content/national-tiles-enhances-customer-service-through-unified-data-access