# PGA TOUR's Broadcast Flexibility Drives Viewer Growth and Revenue > The PGA TOUR's new broadcast facility symbolizes a pivotal evolution in sports media, enabling enhanced production capabilities and a groundbreaking partnership with ESPN+. By embracing both linear and streaming platforms, the TOUR is setting a new standard in engaging diverse audiences. **Source**: google.com | **Published**: 2026-08-04 | **Type**: case_study ## Key Facts - PGA TOUR's 22% rise in global viewers signals strong demand for flexible broadcast strategies. - ESPN+ partnership boosted broadcast hours to 4,000+, indicating a shift to multi-platform consumption. - New facility's audio tech allows for scalable production, enhancing competitive edge in live sports. - CBS averaged nearly 3 million viewers per broadcast, showcasing financial potential of golf content. - Flexible infrastructure prepares PGA TOUR for future demands, reducing vulnerability to market changes. ## Summary \## Summary In 2022, the PGA TOUR faced the challenge of outdated broadcast infrastructure as it prepared to open a new facility in 2025. By implementing Calrec's flexible audio technology, the PGA TOUR enhanced its production capabilities, resulting in a 22% increase in global viewers in 2025. \## Background The PGA TOUR, a leading professional golf organization, was operating from its previous broadcast facility in St. Augustine, Florida, which had been in use since 1997. As the demand for golf content grew, particularly with the addition of ESPN+ as a broadcasting partner, the existing infrastructure became insufficient to meet the needs of a rapidly expanding audience. \## Challenge The PGA TOUR needed to address the limitations of its aging broadcast facility, which could not support the increased number of on-course cameras, microphones, and advanced audio requirements essential for high-quality golf coverage. The complexity of golf broadcasting, with multiple venues and varying conditions, necessitated a more agile and flexible production environment. \## Solution The PGA TOUR constructed a new 165,000 sq ft studio designed with flexibility at its core. It integrated Calrec's IP-native ImPulse technology and eight Argo S audio control consoles, allowing for a scalable audio infrastructure capable of handling diverse production needs. The facility's design supports simultaneous broadcasts for multiple partners and formats, ensuring that any control room can adapt to any production requirement. \## Results The new facility contributed to a 22% rise in global viewers in 2025. The scalable audio infrastructure enabled the PGA TOUR to launch new programming feeds, including the PGA TOUR World Feed and The Drop, while maintaining the capacity to expand with additional audio control rooms in the future. \## Key Insights Investing in flexible and scalable infrastructure is crucial for organizations facing growing content demands. The ability to adapt quickly to changing viewer preferences can significantly enhance audience engagement and satisfaction. \## Customer Testimonial “The biggest advantage of the Calrec ecosystem is that it gives us confidence in the future,” says Ricardo Landaeta, Manager Audio. “We don’t have to build around today’s requirements alone; we can build around tomorrow’s opportunities.” ## Entities - **Companies**: Calrec, PGA TOUR, ESPN+, CBS, Paramount+, NBC, Golf Channel, Peacock, IMG Arena - **Products**: Calrec Argo S, ImPulse, Calrec Apollo - **Technologies**: SMPTE ST 2110, Dolby Atmos - **People**: Andrew Wisniewski, Valerie Seward, Ricardo Landaeta, Luis Goicouria ## Key Concepts broadcast flexibility, audio infrastructure, scalable network, production control rooms, streaming and linear broadcasting, dynamic sound management, agile production, fan engagement ## Definitions - **broadcast flexibility**: The ability to adapt production capabilities to meet varying demands across different platforms and formats. - **SMPTE ST 2110**: A set of standards for professional media over IP networks, allowing for flexible and scalable broadcast infrastructures. - **Dolby Atmos**: An advanced audio technology that creates a three-dimensional sound experience for viewers. - **audio control room (ACR)**: A specialized facility designed for managing and controlling audio feeds during live broadcasts. - **scalable network**: A network infrastructure that can grow and adapt to increasing production demands without requiring a complete redesign. ## Use Cases - live golf broadcasts - multi-platform content delivery - dynamic audio management for sports - flexible production workflows - real-time audience engagement - new programming feeds like PGA TOUR World Feed ## Frequently Asked Questions **What is the significance of the PGA TOUR's new broadcast facility?** The new facility enhances the PGA TOUR's ability to deliver flexible and scalable broadcast solutions, accommodating both linear and streaming platforms. It is designed to support the growing demands of golf broadcasting and improve viewer engagement. **How does the audio infrastructure impact golf broadcasting?** The audio infrastructure is crucial for managing the complex soundscape of golf, which involves multiple venues and varying conditions. It allows for seamless transitions and immersive experiences for viewers. **What role does technology play in the PGA TOUR's broadcasting strategy?** Technology, particularly the use of IP-native systems like SMPTE ST 2110, enables the PGA TOUR to maintain a flexible and scalable production environment. This allows for quick adaptations to new formats and viewer needs. **How does the PGA TOUR ensure content is tailored for different platforms?** The PGA TOUR's facilities are designed to be show-agnostic, meaning they can be reconfigured for any production requirement. This flexibility allows them to deliver content that meets the specific needs of various platforms. **What future opportunities does the PGA TOUR anticipate with its new infrastructure?** The PGA TOUR expects to leverage its scalable network to accommodate emerging production demands and new programming formats, ensuring they remain at the forefront of broadcasting innovation. ## Links - [Read on Welcome.AI](https://welcome.ai/content/pga-tours-broadcast-flexibility-drives-viewer-growth-and-revenue) - [Original source](https://www.google.com/url?rct=j&sa=t&url=https://www.sportsvideo.org/2026/08/04/foresight-driving-growth-through-broadcast-flexibility-a-calrec-pga-tour-case-study/&ct=ga&cd=CAIyGmI5MjM0MzI3NzhlNTYzOGE6Y29tOmVuOlVT&usg=AOvVaw0ax_2rmS39FXERIuf-83r9) - [Calrec](https://welcome.ai/company/calrec): Featured company --- Source: Welcome.AI | https://welcome.ai/content/pga-tours-broadcast-flexibility-drives-viewer-growth-and-revenue