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AI for B2C, made easy

Aug 07

3 ways to improve your lead scoring strategy

How to improve lead scoring and prioritization with third-party data, real-time scoring capabilities, and best practices for acting on lead scores.

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Aug 27

Customer data transforms marketing strategies at traditional financial institutions

Why financial marketers need a customer data strategy to make better decisions and deliver better experiences.

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Aug 14

Klaviyo partners with Faraday to power predictions and personalize marketing

Klaviyo and Faraday partner up to let users put enhanced consumer predictions and personas to work across their engagement campaigns.

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Jul 21

Customer insight fundamentals: Building a framework for access and activation

If you're going to invest in machine learning to surface actionable customer insights, you need to a solid foundation and framework for activation.

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AWS - Machine Learning - Sep 24 - Blog Post:
Improved OCR and structured data extraction with Amazon Textract

Optical character recognition (OCR) technology, which enables extracting text from an image, has been around since the mid-20th century, and...

AWS - Machine Learning - Sep 24 - Blog Post:
Preventing customer churn by optimizing incentive programs using stochastic p...

In recent years, businesses are increasingly looking for ways to integrate the power of machine learning (ML) into business decision-making....

AWS - Machine Learning - Sep 24 - Blog Post:
Selecting the right metadata to build high-performing recommendation models w...

In this post, we show you how to select the right metadata for your use case when building a recommendation...

AWS - Machine Learning - Sep 24 - Blog Post:
Streamline modeling with Amazon SageMaker Studio and the Amazon Experiments SDK

The modeling phase is a highly iterative process in machine learning (ML) projects, where data scientists experiment with various data...

MarketMuse - Sep 24 - Blog Post:
The Content Marketing Maturity Model

This content marketing maturity model assessment evaluates your content development cycle and identifies your strengths and weaknesses.

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