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    Brainbay Upgrades Analytics Platform for Reliable Real Estate Insights

    The upgrade to SAS Viya 4 positions Brainbay to deliver advanced insights and maintain its role as a cornerstone of the Dutch real estate market, safeguarding the integrity of over 9.1 million residential transactions.

    sas.com•October 14, 2026•2 min read

    Key Facts

    • Brainbay's data supports 9.1M transactions, highlighting its market dominance and critical role.
    • Transition to SAS Viya 4 ensures data reliability, crucial for 13,000 users' decision-making.
    • Migration success without disruption reveals strong operational resilience and stakeholder trust.
    • Enhanced analytics capabilities post-migration may lead to competitive advantages in real estate insights.
    • Collaboration with Notilyze indicates strategic partnerships are vital for tech upgrades and innovation.

    Summary

    Summary

    Brainbay, a subsidiary of NVM, faced the challenge of upgrading its analytics platform while ensuring uninterrupted service for thousands of real estate professionals in the Netherlands. By migrating to SAS Viya 4 with the support of Notilyze, Brainbay achieved a stable, cloud-native foundation that allows for advanced data integration and analytics. The successful transition resulted in no disruption to users and positioned Brainbay for future innovations.

    Background

    Brainbay operates within the real estate industry in the Netherlands and is a subsidiary of NVM, the largest trade association for real estate brokers, valuers, and specialists in the country. Before the deployment, Brainbay managed a comprehensive dataset of residential real estate, including 9.1 million transactions and 6.6 million listings, but relied on an older version of SAS Viya for its data and analytics operations.

    Challenge

    Brainbay needed to upgrade from SAS Viya 3.4 to SAS Viya 4 to ensure continued support and unlock new capabilities. The primary challenge was to execute this migration without disrupting access to vital data for the thousands of users who depend on Brainbay for reliable housing market information.

    Solution

    The migration to SAS Viya 4 was executed with the assistance of Notilyze, which utilized a phased approach, first transitioning to SAS Viya 3.5 and then to SAS Viya 4. The project emphasized careful planning and communication among various teams to ensure that all stakeholders were informed and engaged throughout the process. Notilyze also transitioned the environment to its cloud platform, enhancing Brainbay's data management capabilities.

    Results

    The migration was completed without any disruption to users, maintaining continuous access to Brainbay-managed data. This successful transition provided Brainbay with a stable, cloud-native foundation for future innovations, enabling the organization to explore advanced analytics features and improve decision-making for real estate professionals.

    Key Insights

    Effective communication and coordination among teams are crucial during significant technology migrations. Engaging users early in the process can help alleviate concerns and foster acceptance of new capabilities. Prioritizing stability during upgrades can lead to a smoother transition and set the stage for future enhancements.

    Customer Testimonial

    “There was the tech part, which we knew was going to be challenging because we were on a really old version of Viya. But then there’s also everything around it – so many teams involved, so many opinions and so on. So we had to master the ‘soft’ skills, too.” — Britt Smeets, Product Owner for Data, Brainbay

    Entities Mentioned

    Companies

    SAS
    Brainbay
    Notilyze

    Products

    SAS Viya
    SAS Visual Analytics

    Technologies

    Notilyze Cloud

    People

    Britt Smeets
    Eric Mathura

    Organizations

    NVM

    Key Concepts

    data analytics
    real estate market
    data migration
    cloud computing
    data integration
    user experience
    stakeholder communication
    market insights

    Definitions

    SAS Viya
    A cloud-enabled analytics platform that provides advanced analytics and data management capabilities.
    Notilyze Cloud
    A cloud environment operated by Notilyze that supports various customers with data solutions.
    NVM
    The largest trade association for real estate brokers, valuers, and specialists in the Netherlands.
    data migration
    The process of transferring data from one system to another, often involving upgrades to new technologies.
    real estate dataset
    A comprehensive collection of data related to residential and commercial real estate transactions.

    Use Cases

    • →Accessing residential and commercial listings
    • →Preparing comparisons for buyers
    • →Analyzing market trends
    • →Building advanced dashboards
    • →Integrating data from multiple systems
    • →Supporting national policymaking

    Frequently Asked Questions

    What is the purpose of Brainbay?

    Brainbay provides reliable data and insights to real estate professionals in the Netherlands, managing listings and transaction data to support informed decision-making.

    How does SAS Viya benefit Brainbay?

    SAS Viya offers Brainbay a flexible platform for data integration and advanced analytics, enabling better insights and decision-making for real estate professionals.

    What challenges did Brainbay face during the migration?

    Brainbay needed to ensure continuity and reliability during the transition to SAS Viya 4, which required careful planning and coordination among various stakeholders.

    Who assisted Brainbay in the migration process?

    Brainbay collaborated with Notilyze, leveraging their expertise in guiding organizations through SAS Viya upgrades and ensuring a smooth transition.

    What improvements can users expect after the migration?

    Post-migration, users can look forward to new features and enhancements in SAS Visual Analytics, allowing for more advanced data analysis and insights.

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