Publicis Sapient: 73% of Enterprises Use AI Regularly, but Only 10% Call It Core
Publicis Sapient's 2026 Global Enterprise AI Report, based on 1,550 AI decision-makers across six markets, reveals a gap between adoption and value. While 73% of enterprises use AI regularly, only 10% say it is core to how their business operates, and 42% lack the organizational structure to capture AI's value. The data points to workflow redesign and operating-model change — not just technology — as the path to transformation, with the UK leading at 51% reporting fundamental transformation.
Key Facts
- 73% of enterprises use AI regularly, but only 10% say it is core to operations.
- 47% believe AI meets business needs today, yet 42% lack the structure to capture that value.
- The UK leads with 51% reporting fundamental business transformation from AI.
Summary
Publicis Sapient's 2026 Global Enterprise AI Report finds widespread AI use (73%) but a sharp readiness gap, with only 10% saying AI is core to operations and success hinging on workflow redesign.
Entities Mentioned
Companies
Technologies
Organizations
Key Concepts
Use Cases
- →enterprise AI strategy
- →AI maturity benchmarking
- →organizational transformation
Frequently Asked Questions
How many enterprises use AI regularly?
73%, according to the 2026 Global Enterprise AI Report, though only 10% say AI is core to operations.
What drives AI value?
Workflow redesign and operating-model change rather than technology deployment alone; 42% of organizations lack the structure to capture AI's value.
How large was the study?
It surveyed 1,550 AI decision-makers across six markets.