Motives
Transforming interviews into actionable insights with AI.
Technology
How Motives’s technology works — architecture, AI models, and technical capabilities.
How does Motives work?
Motives operates by automating the qualitative research process through AI. It recruits participants, conducts in-depth video interviews, and analyzes data to deliver actionable insights within 48 hours. This streamlines the research process, allowing for rapid and comprehensive understanding of consumer behavior.
What technology powers Motives?
Motives is powered by an advanced AI qualitative researcher that automates the entire research process, from participant recruitment to data analysis. This technology enables faster insights and allows for a higher scale of research compared to traditional methods.
What are Motives's main features?
Key features of Motives include AI-moderated video interviews, rapid turnaround of insights (within 48 hours), and the ability to conduct interviews in multiple languages. Additionally, it provides comprehensive reports with video clips and quotes from participants.
What type of AI does Motives use?
Motives utilizes a specialized AI designed for qualitative research, capable of conducting in-depth video interviews and analyzing responses. This AI mimics the capabilities of an experienced human researcher, ensuring unbiased and rich consumer insights.
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