Sift
Sift’s fraud prevention and risk-based authentication platform empowers digital businesses to grow fearlessly and reduce risk without compromising trust.
Technology
How Sift’s technology works — architecture, AI models, and technical capabilities.
What technology powers Sift?
Sift is powered by an AI-driven platform that utilizes machine learning to analyze vast amounts of data. This enables the detection of fraud patterns and the delivery of real-time risk scores, enhancing fraud prevention capabilities.
What are Sift's main features?
Sift's main features include real-time risk assessment, fraud detection across multiple channels, and the Sift Score API, which provides external context for internal risk models. These tools help businesses manage fraud effectively while maintaining user trust.
How does Sift work?
Sift evaluates risk at every touchpoint of the customer journey, leveraging a global data network that processes approximately 1 trillion events annually. This allows for precise, real-time decision-making to prevent fraud while enhancing user experience.
What type of AI does Sift use?
Sift employs machine learning algorithms that analyze diverse data sets to identify and predict fraudulent behavior. This AI technology adapts to evolving threats, ensuring robust protection against fraud.
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