AI is helping brands avoid controversial influencer partnerships  

Executive Summary: Lightricks has developed SafeCollab, an AI-powered tool that streamlines the vetting process of social media influencers to ensure brand alignment and avoid potential controversies. This tool automates due diligence by analyzing influencers' content across platforms and providing real-time monitoring for proactive management of partnerships.

Key Insights:
1. SafeCollab automates due diligence by analyzing influencers' content across multiple platforms, providing a risk assessment to ensure brand alignment and avoid controversies.
2. The case of Brooke Schofield highlights the importance of thorough vetting before collaborating with influencers to prevent damage to a brand's reputation.
3. SafeCollab's real-time monitoring algorithms alert brands to problematic content, allowing for proactive management of influencer partnerships and reducing the risk of association with unsavory content.

Business Impact:
The introduction of AI-powered tools like SafeCollab revolutionizes the way brands conduct due diligence on social media influencers, saving time and resources while mitigating the risks associated with unpredictable influencer behavior. By automating the vetting process, businesses can make more informed decisions when selecting influencers to partner with, ensuring brand alignment and minimizing the potential for damaging controversies. This proactive approach not only safeguards brand reputation but also streamlines the influencer marketing process, enabling marketers to focus on creating authentic and impactful collaborations.