Twain

Do you have a message drafted to reach out to potential customers, reactivate a cold prospect or follow up on a client that needs more convincing? Simply insert your outreach message in the editor to see how it can be improved. Twain will help you write a great opener, show you when to avoid filler words, and explain why a clear question at the end of your email is the way to go. Within seconds, you’ll get recommendations based on outreach best practices. Human coaching is too expensive and too slow: that is to say inaccessible and impractical. With Twain’s free, simple-to-understand recommendations, you now have the tools to write clear, convincing, and confident outreach messages that get answers. We’re a bunch of kind, creative and curious people working on the frontier of fundamental technologies which enable the world to communicate better. In five years, we will have 100 million users that won't be able to tell the difference between having a human coach or having Twain help them. We’re a bunch of kind, creative and curious people working on the frontier of fundamental technologies which enable the world to be heard and understood. # Use cases ### Increase your sales conversion rate Most of us greet sales messages with reluctance. Your reader is no exception. Who can blame them in a world where time is of the essence – and most of us don’t have enough of it? Here’s how Twain helps your reader to see their benefit and why the right time to react is now. - **Introduction**: In your first line, your prospect decides whether to invest precious time to read your offer. Twain analyzes your opening to avoid clichéd phrases and focus on what matters: a strong first impression. - **Your pitch**: Your service, your company, your solution? Sounds good to you, sounds vague to your prospect. Twain analyzes your pitch and helps you focus on the benefits on offer, while keeping it precise, to the point and simple. - **Your call-to-action:** Now it’s time to bring home the conversion. If, when, and how your prospect replies depends on an effective call-to-action. Within an instant, Twain recommends you call-to-actions that are scientifically proven to convert. --- ### Recruit talent faster Great talent is in demand. Bad news is, there are other competitors. And if the candidate is as good as you assume, their employer will try everything to keep them. How can Twain help you catch the candidate’s attention amongst a sea of messages? - **Opportunity**: How to stand out? By quickly and effectively explaining what’s on offer. Twain picks out overused opening phrases and filler words so you can get straight to conveying value. - **Benefits:** Twain helps you focus on what matters to your audience. Reframing by using the pronoun ‘you’ to tell them how they benefit, not what you are offering, shows them why a response is worthwhile. - **Excitement:** Closing your message in a way that enthuses the reader gives them the motivation to reply. Twain shows you how – for example by posing a question near the end which starts the recruitment process. --- ### Convey your ideas We get little to no practice in writing important, potentially life-changing messages: applying for a dream job, the perfect apartment, or finally asking for that raise. There’s no second first impression. That’s where Twain comes to the rescue. - **Early questions:** We usually lead with a question and follow with an explanation. This makes your call-to-action hard to understand. Twain detects early questions and makes sure you pose them where they belong – at the end. - **Positive voice:** To make sure your reader feels as enthusiastic about your message as you do, you need to stay positive. Twain identifies words which make the tone negative and suggests alternatives. - **Confident communication:** Some common pitfalls we fall into when writing messages, like saying ‘would’, make us sound less confident. Twain shows you how to reformulate these so that your ask stays clear and confident.